Social Media Strategy and Branding: What is the function of the eight Brand?

The world-class brand with 8 functions. It is very important to understand these features to create a world-class brand. The New Media Age, marketers must have a thorough understanding of branding. Social Media is a god send to a distributor. In order to make this a great tool for the job, marketers need to be able to drive customers to the brand, to the exclusion of all other brands.

The majority of social media is an incredible scale. This is also the biggest disadvantage. The social media there is just so much content. People have to come to work the product of social media — and this is why branding is critical.

The eight functions is a brand identifier, practicality, GUARANTEE, OPTIMISATION, badge, continuity, hedonism, and ethics. Let me briefly summarize the various functions.

a completely clearly identifies the product and clearly explains why this product is different from other products in that market space. Simply, the brand is what sets some of the other products in the product. This helps the consumer make sense of a tender. Simply identifies the brand of the product to the consumer. The brand acts as consumer lighthouse beacon shining in their eyes, in order to know which products to choose from a flooded market.

Products and brands as a "story". With so many products on the market, the consumer needs a mechanism to explain in simple terms what a particular product, and why, and how to select the consumer to the product. The brand will save time and energy to the consumer. People know that the product they want this time. On a hot day, after a hard day's work, a consumer wants a place to regroup. Where are you going. You go to a building that is clearly marked (branded). You go to this building, because he knows that you sit down to relax in this building. Over a long series of points of contact, the product is guaranteed to sit in this building is a benefit to this product.

The brand guarantees a product. The brand communicates to the consumer that the product does not work as expected, the money, or the product must be replaced.

creates an image of the brand, the consumer. This will create a badge. The use of this brand to communicate with other people that the "successful". Successful businessmen used by one car. Other cars might make more sense, economically, to buy, but this car conveys a "success". If you drive this car, the brand will give you a badge.

Brands create a sense of satisfaction and trust. They create continuity. The bank symbol conveys that has been in business for 200 years. If you bank there, the brand tells a consumer that money is safe and in good hands. If you buy a house, and there is a storm, a certain insurance company puts you in good hands. Brands create friendship clients in the social media age. This creates a relationship. It is based on friendship relationships that encourage the customer to buy.

hedonistic brands. The relationship between the customer and the product creates a friendship that leads to the magic and appeal of the product. The hedonism create a brand loyalty. To create this magic, logos, theme songs and phrases are created to communicate the experiential rewards.

The satisfaction that the product is related to responsible and ethical behavior. This responsibility solidifies the relationship between the product and the consumer and creating a long-term relationship that leads to the brand.

Some brands could prove their slogans that they know and understand the fundamental task: to bring the product category. The brand not only for the market. Organized by the market, leading to vision, create a calling, and develop a clear picture of what the category is about. Too many brands just like to identify product categories. The social media, consumer products and create a two-way friendship.

Source by Dean Hambleton

Branding Vs Vs Advertising Promotions Marketing Vs Vs PR

Many people are confused about the difference between brand building, advertising, promotion and public relations. In fact, the actual process of "marketing" just misunderstood. To give you a basic understanding, marketing is not a one-time event or activity, it is a process, a combination of things that are mixed. By definition, the act of marketing mix product, price, place and promotion. But first of all that …

Branding.

A good example of Apple branding. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a tremendous brand strategy, the "i" icon. Think of the Ritz-Carlton, life Family Fitness, Hilton Hotels, and what do you see? First-class service, luxurious amenities, superior service? Now that the Best Western, 24 Hour Fitness, Motel 6? What "Brand" for each of these? You see the contrast? What is your company's brand? Are you sure? If you think a high-end facility, do not show it? You should see the front desk clerk at the Ritz-Carlton wearing a button promoting frequent visitors? You should see the front desk clerk Motel 6 wearing a $ 1,000 suit? There, you can not, say, printing, writing, and consistent brand message? If not, you may want to consider whether the real target audience, and work continues to ensure the provision of services that are directly related to them.

notice

displays the actual process of the advertising message. Radio advertising … Advertising in TV … The only doing something to happen. Tie the advertising and branding together, then the sales process. If not just "advertising" in any direction, any goal, all units, it's just a lost puppy wandering aimlessly hoping that someone will give you a good home.

Specials

The promotion is typically a one-time event for a specific purpose or goal. Since marketing is in progress, the promotion can be one day, one week, one month or even one-hour event. In retail, a "SALE" is typically a promotion. Car dealerships offering Zero percent interest for a limited time promotion. They typically is a specific start and end times, and we have a very clear understanding of the R.O.I. (Return on Investment) for any special promotion should reach to this success.

Public Relations

P. R., PR Or, unpaid typically revolves around news sources and is primarily in the business, as it relates to the community. If you see a positive or hopefully positive story in the news or an article in the newspaper, this kind of news is a public relations firm can help you get. These strong relationships with the media and often feed them stories about their clients, in the hope of a free press. You can then take advantage of the freedom of press and public relations, although it can be difficult at times to see what the PR firm strongpoint.

Marketing

Marketing is the process that drives the above items. It directs the feel of the picture and sound advertising, promotion and public relations. To each of these elements, there are experts in all of these areas. You can hire a company to manage only the brand, and another to handle the advertising, marketing, and even a PR. Of course, as a small business owner, you might not always be the budget of these companies. You can learn how to achieve the same result http://TheMarketingWire.com and get the latest marketing news, education and resources to help and grow your business.

Source by Mark Tinge

GHR1000 human growth hormone product review

Everyone wants to be younger and healthier body. The sad fact is that everyone grows old and some of the effects of aging affects the quality of how we live our lives. Some people go through exercises, nutrition and cosmetic surgery just to rejuvenate the aging body. The use of human growth hormone treatment on the other hand is a convenient alternative to these methods.

offers Taking Human Growth Hormone releasers improved comfort compared to the daily practices and nutrition. They also offer a cost-effective alternative to cosmetic surgery. Most of the top HGH products available today, all natural so it is safe and free of harmful side effects.

GHR1000 dietary supplement designed to improve the levels of certain nutrients in the body, resulting in a healthier, younger and tension body. It contains a mix of amino acids, which helps to increase the level of human growth hormone in the body naturally stimulates the pituitary gland.

Like many HGH products available in the market, GHR1000 aims to increase the levels of human growth hormone in the body. HGH treatments have long been used to reverse some effects of aging, but it was expensive and out of reach for most people. They are using these HGH pills the same benefits available through the HGH injections of cheap products.

Benefits GHR1000

The product is affectionately known as the "poor man" of HGH. It has proven particularly popular with bodybuilders as dietary supplements improve muscle mass and tone. Additional benefits include improved stamina, decreased wrinkles and visibly younger body. Bodybuilders report that GHR1000 is …

  • improves training results
  • Increases stamina
  • rejuvenates the overall physical performance by restoring youthful energy
  • increases bone density
  • improves your metabolism, reduce body fat levels

GHR1000 risk alienating yourself from most of the HGH market. Despite the evidence as a popular supplement for athletes and active members of the bodybuilding community, it does not deal with other concerns. The most markets HGH treatments are increasingly looking for products that can help you not only feel better, but more importantly look better.

Each tablet contains the best ingredients currently used HGH products. However, some of the ingredients have not been proven clinically so they will drop a notch lower rating. With this in mind, GHR1000 proved particularly successful muscle building but if you're looking for a really try searching the entire product user else.

Each ingredient has been proven safe, so the product is also available without a prescription. However GHR1000 only for online purchases, so you will not be able to find a product in any store anywhere.

issue of

GHR1000 comes in the form of a bottle of 90 tablets. It is recommended that users take 3 tablets a day for 30 days makes them good. $ 79.99 per bottle and $ 7.95 delivery, GHR1000 is more expensive than other leading HGH products like GenF20 Plus.

a marketing point of view, a lot of work to be done on the product website. Compared to other top HGH product websites, GRH1000 pretty depressing. A great place for a decent amount of information about what the product does not help strengthen confidence among consumers.

Product Comparison

All things considered, GHR1000 not really get the whole product is complete. Although found some success in certain sectors of the market HGH, it does not address some of the major concerns of aging. Most top HGH releaser products such as GenF20 Plus brings a better all-around package, and the only proven effective not only improves muscle size, but also in making people look and feel younger.

Source by Stan Winman

Branding Winery grape and wine expensive, necessary and will benefit consumers, no matter the size of

The conversation branding is not normally expected to talk with excitement. If a type of marketing can be characterized perhaps interesting. But promising for most people is the subject of an indepth discussion of wine branding; heck, maybe no one would accept an invitation to dinner. In reality, what the brand image wineries and wine may help consumers to be smart shoppers.

Because the margin may be small majority of manufacturers and producers perponderance small, low-margin effect of small farmers deeply. Branding can be expensive. So what can be done to entice consumers to try a brand that has never heard of? Now we are talking about branding and can be risky, even great planning. Furthermore, it is a lot of compromising.

What was the effect of branding is the last bottle of wine you bought? Did you buy that wine, because you know a few facts about the seductive winery winemaker or wine-making processes? Did you buy wine based on a friend's recommendation, because they knew the preference of a certain breed? Even the wine preferences changed over the past few years? Do we have to buy a wine based on a random trial and found that I liked that the wine? Whatever went through the process of buying wine in question has been, to some extent, to the branding. If you simply selected on the basis of the price or wine label image it was just words.

had been recently discussed the process of branding a business perspective, corporate and product perspective. Most of the emphases of the actual value of these discussions has been branding their wines and wineries; predominantly small farmers. Like most things in business decisions are usually based on a compromise budgets, approach, etc. It is obvious that the product is a winery bottles of different types of wines, which are constantly changing based on a disposable product consumed perception – especially taste. They claim that by putting together a Brand Building wineries and their products will make this discussion difficult. For example, many wines I like, and buy often, I do not even know who produces them. Also, wine brands will admit some of their wines do not like the various subjective reasons.

point that most disputes brand, which has become the wine industry screw. Wineries produce more labels and the labels are exposed to these consumer reviews, which are based on a number of personal effects. With so many variables in the task positive corporate image of the winery brand is difficult.

We are all influenced to some extent even minimal branding. For example, a few years ago Tide will stop supporting NASCAR races. Surprisingly, it was found that Tide was lost, and faithful female NASCAR fans also sponsor and a Tide. The brand has been committed and now want to change it.

Another example of the branding impact of Schlitz beer. The 1960s, Schlitz decided to change the formula for brewing beer. Immediately go to a premiere label, ahead of Budweiser, almost deserted. In 2008, it returned to the original formula of the 1960s, but the damage to the brand was a great final.

These examples strong brands are obvious. In case of Schlitz it shows how fragile the brand may be betrayed if the consumer. However, the wine is not mass market products (such as beer) which is at least as common as a beer or a detergent. Compared to wine, consumers do not build your own beer cellar and collect the beer. So the wine a very unique product that is expensive brand is a basis per customer (this is especially true if consumers understand the necessary discounting distributors to sell and promotes labels (discounting is part of the brand strategy).

demographic the wine market is divided into five segments during some 21 years of the Millennium category. It is based on the wines and Vines Newsletter. the largest segment of wine drinkers in the thousands and Generation xers constituting 70% of the five market segments (baby boomers included). the wine Business monthly estimates 1 4-drinking consumers do not drink wine, but prefer beer or spirits. 130 million adult population is estimated at 35% of wine, according to Live Science. it also shows the drink, the finite size and the precision required to market the branding to be effective developing the consumer's perception of the winery corporate brand.

this debate, branding wineries, wines and Vines said that the average price of a bottle of wine inching up steadily and is now around 12 $. The real sweet spot is in the range of $ 10-15 per bottle. When looking at a winery in the cost of raw materials, marketing, packaging, sales / discounting and equipment, and the G / A limited margin when planning new or enhanced branding program. Wineries Need volumes in this position, making 5000 the term branding is a challenge, but not impossible.

The best information available, we assume for this discussion, is about 44% of the population who do not drink any alcoholic beverages. Based on the demographic distribution of the population in the five segments of approximately 65 million people who drink wine at least monthly. We assume that they will buy 3-4 bottles of wine in a month (probably a generous assumption). This may explain the purchase information about 220 million bottles of wine in the US. These purchaseswould be additional amounts for domestic consumption in restaurant sales and meeting / convention sales.

Here is where branding comes true issues. There are 8,500 wineries in the US 80% of these wineries are less cases of wine in 5000. To add perspective, Gallo produces more than 80 million cases of wine per year worldwide sales. In accordance with the small producers at the moment, is sold via this wine from the winery's three tiers through a tasting room, winery wine clubs, on-line (Direct to Consumer), retailers (which includes grocery stores) Distribution, which requires discounting distributors for retailers discounts, sales commissions, promotions and advertising.

Do not forget, there was no discussion of the wines that are imported from Italy, France, Chile, Argentina, Spain, Portugal, South Africa, New Zealand and Australia. This is important because these manufacturers / importers are concerned about branding of products; this causes a lot of confusion in the market.

This is probably obvious there are big producers from around the world, wine sales in America. Certain wines enjoy strong brand recognition as Yellow Tail from Australia or Gallo Lodi, CA. Mondavi Beringer, Coppola's Napa Valley and also high brand recognition. Sonoma is Kendall Jackson and Rodney Strong. It is interesting that such strong revenue and profit to a whole, and if there is a small producer of the money until the consumer branding activities priceless. You need to always remember each brand (company or product) must be placed differently than a picture.

We see that the sales of the four or five bottles of wine a month American consumers is a daunting task just to testing the product. This is one more reason for a higher price to improve wineries through direct sales of wine tasting rooms, wine clubs, on-line (Direct to Consumer) marketing and social media.

Let's talk about corporate branding winery. The industry needs an honest relationship with consumers. Otherwise, the client includes the storage and disposal of the Distributor or Tier 3 becomes exponentially expensive wines go ahead. The winery must specify an image, product niches, consumer profiles and targeted to the consumer the message specific to the targeted consumers. Wine Business.com reports that the vast majority of wine consumers buy wine based on taste. But, only one of the distinctive taste. Obviously, there are wineries to taste.

Branding

Effective branding is such a company, the company's products or services that top of mind awareness for the customer. The product is more recognition / brand as the company name. For example, Kleenex is much better known as the Kimberly Clark, which manufacturers Kleenex. It's okay.

wines are mostly sold, not the name of a winery or a label, but the price for the first time through. The 10,000 plus varieties in the world, most of California focuses on all 25 varieties of wine and mixing. This fact makes it even more difficult to brand a winery, where people are looking for and the price of the first varieties in third place, according to Dr. Chang and Dr. Thach. The number two brand names.

Now consider the changes affect the wine business. The industry is now affected labels and brands to announce organic wines, wines sustainable and bio-dynamic farming wines.These a new twist on the branding considerations. The last few years have a lower level of alcohol trying to brand and medals. Talk about branding overload.

Branding Impact

Winery has to realize, after the decision to add emphasis to the company and / or products, the company's branding efforts must impact on the organization as a whole. This will require continuous development and improvement, monitoring, and administration. Finally, an image must become the culture of the winery. Dr. Chang and Dr. Thach Survey 2015: Wine of the US consumer preferences, 61% of respondents visited several wineries in California alone. This means that when a brand message is placed on the market is not part of the winery's brand culture will decline. Consumers will see that culture in action at a winery.

The marketing is not all about branding, but it is significantly ahead of the two numbers. Marketing is part of branding because it affects and introduces the brand to consumers, retailers, vendors and the community. Many big companies spend huge sums of money to the building products specified in the sale of corporate unbranded. Boeing is a company; consumers are not buying $ 300 million of aircraft, however, they respond to images.

Finally, companies / brands need to protect the image at all costs. After the Branding Plan (similar to a business plan) will be a good basis for research and winery indicators that plan is determined by many things. For example, the introduction of new products and the introduction of products, the company dictate messages from staff recruitment, public relations, packaging, and the list includes all departments in a winery.

Branding Elements illustrate tasks

· Bottle Labels and Label winery logo, creativity is always at the mercy compared to the TTB (Alcohol and TobaccoTax and Trade Bureau) content label. Yet this image part appears to the consumer on the shelf; it is an identifier.

· Marketing / advertising / marketing / collateral materials / PR / Sponsorships are always in mind. The consumer preview of the whole – the club, on-line and tasting room sales and mailing list. Consumers, then only the product.

· Training plan-oriented education should be to develop and consolidate the new brand strategy. Employees need to buy corporate and product positioning at all levels, not only for public contact employees.

· Packaging is an element that connects the label and logo along with the message. In wine branding the shape and weight of closures (screw cap / cork / synthetic cork), capsules / film, the bottle goes all the branding concept.

· Product consistency customers who are waiting for finally accept the brand consistency. As the saying means that if it is not broke, do not fix it.

· Website, blog and social media to create, strengthen and maintain corporate branding products and significant items. Our customers' feedback gives almost immediate signals if the brand strategy to generate desired results and achieving benchmarks.

The wineries producing more varieties of wine and mixed corporate brand is perhaps more important to the winery's brand face forward. This is a personal opinion, and probably depends on the business strategies of ownerships. For example, if you wanted a winery in a position of real estate for sale, it would be a different approach branding as a launch of a new label.

If a wine consumer, the brand's activities can be fun and instructive. For example, a consumer enjoy the winery tastings, but the chances of visitors can be more than a handful of wineries, out of the question. But with so many wines, so little time, part of the fun of exploring new wines. A winery, branding really becomes important, especially when the small, but we want to create a brand that meets the business expectations of 5, 10 or 20-year time frame.

There are many times when I walk into a wine or BevMo altogether or shop only fun to do research. A notebook and a loupe (necessary because of the age and the small print) read label information winery, blending, and quite a bit of hype. Coming home I will look at the winery's website and read the wine to form an opinion is simply based on the brand's mouth, label designs, a winemaker and had charge (although this is not as important). If you are interested in a winery, I sometimes call to ask questions about the winery owners and wine making styles.

Surprisingly, most of the time people are not prepared to answer questions.

do not appreciate the importance of research of consumers and producers. Our research industry issues, winery / wine products and the competition with respect to the following: image, price, products, promotions, lace, historical data and competition (brands). These data finally managed to plan Branding efforts.

Knowing the consumer's future plans defining the winery and product trends, now is the time to do the job for business branding. Half of the effort that the winery where you want to go and how to get to the winery. Research for a path. Without a written plan for branding bought implementers employee called gambling. the purpose of

will assume the winery is not really focused on branding debate and it would be premature branding effort. Or maybe your current branding are not producing the desired results; In order to change it. Sometimes you just build branding awareness, and this image branding. If the client can not tell the researchers the perception winery / wine attributes of the brand and branding efforts weaknesses.

moving forward the data points in industrial research and research initiated by the winery, the branding plan should be developed that focuses on the company's image, as well as wines (products).

versus mission objectives are always confusing. Some companies want to Quest as a starting point the branding plan. I'm the exception to this rule; Most of the missions I participated in is really too esoteric and mysterious, it may be useful to the entire organization. However, most everyone connected to the "objective" statement, as opposed to a "mission". Here Mission Statement from Constellation Brands, whose Robert Mondavi- "Building brands that people love." The Vision Statement reads- "increase the life of every glass raised." Do these statements resonate with you as a wine-drinker? (By the way, this is not meant as a bit of Constellation Brands, which is a highly successful company that has an impressive portfolio of brands) responsive to this question is the vision and mission of each brand or corporate brand image: What's the best Constellation Brands conscious awareness after reading these statements?

plan on developing brand strategy and objectives, focused, for what the overarching goals along the way that the majority of employees and consumers understand the message.

If this is your first time to develop a plan for branding would be best to focus on a corporate / brand strategy Winery and let the strategy support branding objectives wine products. Branding finally, building audience (wine consumers) impression of the winery and its products.

For example, in 1980, when someone mentioned the Robert Mondavi Winery Wines I thought immediately of a community participation in the arts, food, innovation and quality control. I drank a lot of their wines because of this picture. After some confusion, which I know little, I began to buy other brand, because the perception of the image became blurred (to me). After Mr. Mondavi brand estranged but lost the appeal. Pont built a corporate brand in the perception of the wine.

Once the plan aims to make determines, based developed by the research and the vision of the owners / managers of specific strategies and plan-of-action items for all classes in the winery. Think of the goal like a military operation. Taking the goal of a hill, not more precise than that. Strategies have the opportunity to achieve this goal.

There is always a cost associated with each launch of a branding program, or even to maintain the brand. The impetus for the effort of marketing-driven as it is the face of the company. Based on revenue, distribution costs (wine club, directly to consumers, distributors, on-line, wine tasting room), and the product is dictated by the additional costs of the branding effort is a series of complex decisions; Not all of them will be motivated by profit or revenue.

The branding campaign is started simply by maximizing the integration of existing marketing programs, brand new ideas. For example, add a logo, an updated poster or aids or point-of-sale cards. Improve communication by e-mail mail lists, club members, retailers and even editors / bloggers in professional publications.

Not important branding needs further confirmation, I digress. There was a research study, led by Dr. Liz Thach and Dr. Kathryn Chang and published WineBusiness.com. The question is whether the test ask respondents: When you make a decision that is how it was for the purchase of wine, the two most important factors? According to 72% of the price was the most important consideration, and brand as the second most important aspect is 67%. An interesting variation is so important about half (36%) than the price. The most common price range of wine purchased for home consumption (32%) was 19% on the purchase of wine $ 10-15 on average $ 15-20 a bottle. Brand Building uses 51% of wine consumers buy wine on the market <$ 20 per bottle. The point is, the price of every single branding.

"Wine is considered to be" experience good (sic) "The fact that the wine purchase a particular brand is a personal choice and taste usually after. However, many consumers no choice, and often rely on the experts and friends to help you decide which wine to buy, these days, they are more likely to use social media, "as reported by K. Newman on" How wine lovers social media and K. Breslin Constellation presentation of Digital Marketing.

remember the old axiom, a plan was drawn up best practice mice and men often go awry. here is an example of plans that do not work out. reported wines and Vines on november 11, 2015, Truett-Hurst Winery written premiums $ 800,000 related to the Paper Boy brand, which sought to provide a unique glass-resistant plastic lining. This is the primary reason for making progress toward the benchmarks monitored and tested with good research.

Dr. and Thach and Chang summarizes branding accurately compared to wine:

· Focus on branding message of relaxation and social benefits of a brand.

· Adopt social media platforms to interact with consumers and get feedback. The conflicting views on the value of social media marketing wines, but it is probably wise to pay attention to trends and how to use this phenomenon.

· Work distributors to make sure they are available in wine shops. Distributors need care and attention, so they understand the branding head to the winery and implement the brand strategy for retailers.

· Whatever the price point of the winery wants their products to be the brand should support the message. The sweet spot $ 10-15, but if the cost structure of the product does not allow that the pricing you are an obvious choice for the winery to do.

· Wine tourism is a great way to get your brand to tap into social media, expert opinions and suggestions, and word of mouth promotion.

· research to keep abreast of competitive tactics.

Here are some ideas to shape the social media branding.

"a lot of mediocre wine will be sold on the basis of a 'story'." (Planted "story" and "branding".) "This is a quote Lettie Teague cited a New York Somme Jason Jacobeit latest column in the Wall Street Journal," says Heimoff wine writer.

The following is another perspective the value of social media branding Steve Heimoff. "I do not think that these are the top 30 wineries participate in the social media as the key is to" how to sell "strategy, but also to focus on than the traditional things, like a trained sales, pricing strategies, paying attention to consumer trends, forging good relationships with distributors and key accounts (local and off-site), courting wine writers (including bloggers) and many other well-established practice that there is hardly any social media affect. "Mr. Heimoff blog said the top 30 wineries comes from wine Business monthly. The 30 companies represent nearly 90 percent of the domestic wine sold annually in the US by volume. "In fact," The biggest companies themselves represent more than half of sales for the US, "notes Wine Business Monthly.

" bulk ad can help brands, but its authenticity, which makes them one last time. If people think they share the values ​​of a company, it remains true to the brand. "Â € • Howard Schultz . I would add that brands are built from the ground up with all hands to the deck. They recognize that Howard Schultz coffee sells for about 5x the price of a gallon of gas. This is great for branding.

bottom-line wine brand is difficult to achieve because there are so many variables: cost of product costs, marketing / advertising, government measures, distribution, and lots of manufacturers (domestic and imported), and producers stretched competing labels, corporate brand. But when a brand is built must be protected and where consumers and record the fair value of the company.

Source by Steven Lay

Koi Food Which brand is the best choice for fish?

According to a comparative study regarding the differences honest insight into some of the most popular food brands commercially Koi, Koi keepers in the USA.

is one of the questions I get most often is Koi Keepers' Koi Food is the best? " At first glance, the answer to this question is very simple. Depends. But the real answer to this question involves asking a very different question is whether the owner of the lake. What are your goals? There are as many different people involved in the hobby are keeping koi varieties and quality levels when the Koi fish themselves.

Many pond owners simply want to come home from a hard day's work to look at some cheap, "beautiful fish" swim modest backyard water gardens, water lilies or perhaps some floating plants. While some amateurs devote their time and raise money in a high-quality nishikigoi championship, the Japanese word koi fish, koi compete in shows throughout the US and abroad, Koi shows are not for everyone. And what Koi Food is the right choice for you and your Koi require you to first decide what type of amateur can hope to become.

Many water gardeners choose to add some inexpensive fish in the lake, having seen them for sale at Wal-Mart or your local pet store. There is nothing inherently wrong with purchasing Koi fish from these sources, but these markets from Koi largely considered to be "scrapping" the real Koi enthusiasts. The term "scrap" lower quality Koi fish, which are usually disposed of or sold cheaply to Koi breeders to maximize container space Koi higher standard, one that typically command much higher prices grew collectors a year or two.

Just as a human being is not technically survive eating nothing but eating cheeseburgers and fast food restaurant, Koi fish can survive in a technically inferior quality Koi fish. In fact, Koi scavengers in the wild and survive just fine eating algae and other debris is found naturally in the pond or water garden. But there is a difference between surviving and thriving, where a koi fish, the quality of food using a significant factor in the overall health of the fish, the maximum growth, conformation and color.

There are over 100 commercially available brand Koi Food is available in the US alone, there are hundreds of available abroad. With so many choices, there are many Koi keepers begin to question themselves, is there really a difference when it comes to commercial types of foods on the market. Specifically, Koi keepers wonder that a "premium" brand really worth the higher price, or even offering a more economical dish can have similar results in a much lower price.

There is most definitely a difference if it is the quality. Top Koi breeders to feed only the best quality fish food thought to produce the best results. In our research and ongoing communication with dozens of top minds in the Koi community, I have found only one set Koi importers who really believes all the fish in the same brand. To put it mildly, this is un called Koi dealer is largely considered to be "ill-informed" most everyone in the pond and water garden industry.

Anyone who has ever had a dog knows that a difference of premium dog food sold at the special pet shop and cheap supermarket brand. Marketing aside, there is a difference in quality dog ​​foods. The same in fact applies to Koi food. So again, it comes down to the same question asked before: What are your goals Koi keeper? Knowledge of the goals is the key to selecting the best Koi food for the specific situation.

A lot of Koi food brands on the market to help you understand the seemingly endless sea of ​​choices that are generally classified into one of three categories Koi foods. The upper level of the Koi foods are classified in premium quality fish dishes. These top-tier foods include only the highest quality ingredients and are often used by amateurs who have a show quality koi fish. The second layer contains Koi foods we keep that quality Koi foods. These components Koi food supply is clearly a notch lower premium foods consumed, but rather offered a more economical price.

The third and final layer is what we commonly refer to the koi staple foods. Do not let the fact they deceive bottom classify these foods. Koi Staple food is not inherently lower quality than some of the fish classified as medium-grade, premium or even, for that matter. Perhaps a better term to describe the basic food products' value food. " Staple food value or simply Koi food brands that are most often powdered processed, which usually remain in the warehouse for one, two, or sometimes three years before they are eventually sold to a retail client. Koi Food Value brand offers significant cost savings for first-rate premium brands, which explains its popularity.

It should be noted, the question of how the subject of fish food in the market value ratings for "premium" brands still debate. Many Koi fish foods on the market, usually of medium quality, or basic food products, which are actually called by "premium food" manufacturers. This is yet another reason for choosing the koi fish food can be a challenge even in the hard Koi keepers. Based on

own extensive testing and feedback received hundreds of Koi keepers, we would classify these Koi foods such as upper layer with premium quality foods. These brands are recommended for those interested in increasing the quality nishikigoi Cup Koi or presentation of competitions. These foods are often milled order to guarantee freshness, and only the highest quality ingredients to ensure the health of the fish, bright colors and optimal growth.

· Dainichi

· Hi-Silk 21

· Mizuho

Saki-Hikari ·

· TOMiGAi interested

Koi keepers without purchasing a premium price for premium koi food choices is interested in qualified quality Koi food varieties. These foods contain many of the same quality ingredients available, such as high-end cuisine, but are available at a lower price points for different reasons. Qualitative medium quality Koi Foods are extremely popular koi keepers to feed a lot of fish.

· Aqua Master

· Beni

· Blackwater

· Holistic Choice

· Impact Koi SHO

As previously mentioned, the value Koi Koi foods are the most popular foods in terms of total sales. Again, these foods is not poor by any stretch of the imagination. They have good food quality ingredients at affordable prices, so popular in today's "Koi keeper consuming.

· Blue Ridge

· Koi Kichi

· Pond stars

· SHO Koi Impact

· Ultra Balance

We hope you found this article useful, and at least mildly entertaining. If you have any questions or comments, we would like to hear.

Source by J. Eugene Jaramillo

Promotion "above the line" and "below the line" in

Promotion can be loosely classified as "above the line" and special action "below the line". implemented through the mass media promotional activities, such as television, radio, newspaper, etc. Above the line promotion.

The "below-the-line" promotion and communication, not a form of expression of the media communication, has not the media advertising. Below-the-line promotions are becoming increasingly important in the communication mix of many companies not only engage customers fmcg products, but also for industrial goods.

Some of the ways in which companies can not BTL (below the line) promotions, exhibitions, sponsorship, public relations and sales promotions such as freebies goods, discounts, where traders and shoppers at discount price offer the products, such as coupons that can be redeemed later, etc.

below the line sales

below the line sales promotions are short-term incentives, largely aimed at consumers. The growing pressure on the marketing team to achieve communication objectives more effectively limited budget, it was not necessary to find out the efficient and cost effective way to communicate with target markets. This has led to a shift in the regular media based advertising.

The definition of below-the-line promotional gave Hugh Davidson

"The immediate or delayed incentive to buy, expressed in cash or in kind, and since only a short time or temporary in nature." line sales during

Methods

1. Price promotions

price promotions is commonly known as "rebates." These can be done in two ways:

(1) The reduction in the normal selling price of the product, or

(2) More product at the normal price.

but

Price action also has a negative effect on spoiling the brand reputation or just a temporary boost sales (with discounts), then the break when the discount would be called off.

2. Coupons

Coupons are another very versatile way to offer discounts. Let us use the following example Coupons:

– a package to stimulate new purchases

– The coupon books sent to newspapers, which allows customers to redeem the coupon to a retailer

– As part of the cut-out coupons in an ad

– on the back cashier blocks

the main goal of a coupon promotion to maximize the return rate – it is the client portion is actually a coupon.

must be taken if a company uses coupons that retailers must keep enough stock to avoid customer disappointment.

Using coupons is often the best offers of new products or even encourage sales of existing products that slow.

3. Buy Gift

The "gift shopping" is a very common promotional technique. In this system, the customer gets something extra in addition to the normal good purchased. It works best

– subscription-based products (such as magazines)

– The luxury consumer (eg, perfume)

4. Contests and Awards

This is a very important tool to increase brand awareness among the target consumer. It can be used to increase used for the first time as ensuring the sale of a transitional period of use.

5. Money refund

Here, the customer receives a cash back after the submission of proof of purchase to the manufacturer.

Customers often appear in these systems with some suspicion – especially if the method of refund looks unusual or pregnant.

6. Frequent user / loyalty incentives

Repeat purchases may be stimulated frequent user incentives. Perhaps the best example of this is used by many frequent flyer or user programs, airlines, railway companies, car rental companies, etc.

7. Point-of-sale displays

The shopping habits are changing for people living in big cities. People prefer big retail outlets like Big Bazaar Kirana local business. Most of the decision will be based on the point-of-sale displays in these retail outlets to buy.

Some INTERSTING BTL EXAMPLES OF PROMOTION

Most major brands follow suit BTL promotion due to rising prices of media-based promotions, advertising clutter and increased impulse buying.

Some interesting examples:

most of the educational institutions as a career launcher, Time and PT hold informational workshops, and free tests for students to provide a direct interaction of these institutions to the target customer, and so the right platform to sell themselves.

ringtones and music videos on mobile phones will help the entertainment industry promotes music video, a film, or a penny rate than the media support.

Different companies sponsor sports events in support of the brand, but now the media companies such as Hindustan Times holds weekly events in the country where the companies put up stalls, display posters and arrange some fun activities. These events provide a platform for companies at very low prices to promote relevant consumer brand and increase visibility among. These companies also offer discount coupons to winners of the game, which in turn increases the sales of the product and ensures that users first try these products.

inter school cricket event organized Pepsi 425 schools in 14 cities, which did wonders for the company's support of the brand in the right target customer is almost no cost.

most of the pharmacy companies, not through BTL promotional getting shelf space for doctors to display their products or by giving away free calcium tablets again at the doctors, knowing that the patient must consult a doctor holds more value than commercial advertising.

Another interesting BTL promotion was Nike, Nike athletes dressed sportswear raised could be seen jogging on the treadmill all day long National Highway 8, Delhi.

BTL promotions are becoming more popular nowadays big companies in terms of their effectiveness because the "individual customers 'support' price, which is much smaller than the normal media campaigns.

Source by Amarendra Bhushan Dhiraj

Melaleuca Product Review – Scam or Terrific products?

The company was founded in 1985 when it took over Frank Sloot who got rid of the previous and the company name, the company's product line and brought into line with FDA standards. The company is now one of the companies in Idaho's largest privately owned today. The company created the Melaleuca Foundation, which currently supports an orphanage in Quito, Ecuador. So I see that the company has a caring heart.

Melaleuca name of a type of plant that a tree essential oil called Ti (aka Tea Tree). Some spell as "melaluca" or "malaluca". I used tea tree oil products for many years of my horse as a topical treatment, since a large natural antibacterial and antifungal effect. Tea tree oil can be purchased in most drug store or pet shop just a few dollars. One interesting fact is that the melaleuca plant precious plants in Australia and Hawaii, but an invasive weed in some areas, such as Florida, Florida State where it is cheaper to hundreds of thousands of dollars to try and remove.

The Melaleuca Wellness Company line of products for more than 300 These include household cleaners, personal care products, candles, personal care products, nutritional supplements, pharmaceuticals and cosmetics. The company claims that much of environmentally friendly products.

products

First of all, let me say that this review is not a scientific study of the Melaleuca products.

no doubt that the Melaleuca Company is a big company and make some really nice products that are better than the average drugstore products. I do not believe that Melaleuca is a fraud or scam. You just do not feel that supplements me and my family. Even EPA certified environmentally safe, it does not mean that the product is biologically safe. Last pharmaceutical university professor once told me that "we are safe for the environment sometimes highly toxic to humans."

When I looked at the list of ingredients in Melaleuca health supplements saw some chemicals me cringe. Any supplement that I looked at the label, including even children's health product line, the wrong or even toxic chemicals. I could see ingredients like

  • sucralose (not to be confused with sucrose)
  • fructose
  • silica!
  • chromium chloride!

chromium chloride is so toxic that the hazardous substances list! It is known that genotoxic, teratogenic (reproductive hazard) effects on the body. If you select the Material Safety Data Sheet (MSDS) chromium chloride finds the LD50, referring to the lethal dose to kill 50% of the population in the mouse studies. So could the child vitamin killing the child, if the child got into the bottle and ate too much?

Silica you can find many accessories for every store. This is not a "toxic", but I found it interesting that all of the additional tags that Melaleuca was looking … this ingredient. Even children were products, this ingredient. Silicon dioxide is the chemical name of the sand, as the chemical name of sodium chloride salt. Now, silicon dioxide is not harmful, but can not understand why you need to put all of their products. An interesting fact of the silica, that the active abrasive cleaners, and also used to make computer chips and also a wide variety of glass.

While I was in Melaleuca's official website, I found that there is a letter, which lists the products that do not contain ingredients found in list published by the International Anti-Doping Code Prohibited Substance . Since not all products listed, it means that some of their supplements they use ingredients that are prohibited substance on the World Anti-Doping list. This does not necessarily mean that these supplements will kill you, but if it is an illegal international Olympic Melaleuca use some supplements, you should say something.

Opportunity

compensation plan was not for me. Many of the company, Melaleuca I looked at one time as a potential money making opportunity that I could earn passive income, because so many people are looking for ways to work from home. But when it became clear that there is to be more than 2,500 people in the organization of Melaleuca Company in order to make a six-figure income, she lost interest in the business opportunity immediately.

found a different option to the home to pay a lot more time and a lot easier for ordinary people to have failed.

My conclusion

safe to say that Melaleuca nutritional supplements were not for me and my family. I found a better accessory that I am very satisfied. I have friends that use the Melaleuca products, and I feel that the Melaleuca vitamins are better than the health food store vitamins and minerals, but I know that there are better out there. Why not use the best?

The Melaleuca Alternative

A unique accessory, which is used by hundreds of Olympians!

Melaleuca found an alternative product that I really like! Accessories get a solid research and development company that has a unique market niche organic supplementation. While just looking for a health product to help the family in some health challenges, it happened across a great opportunity to get paid to share a product that you really love. I'm helping others feel that the health care and energy. You get free accessories, and now I look and feel years younger! It is fun, rewarding and after a few years of hard work put in, you can return to a nice residual income.

Everyone wants good health and more energy. Glyconutrients supplements have been consumed for a few years now and am very happy with the energy boost the immune system, and great for your health.

Source by Spencer Hunt

Branding Vs Vs Advertising Promotions Marketing Vs Vs PR

Many people are confused about the difference between brand building, advertising, promotion and public relations. In fact, the actual process of "marketing" just misunderstood. To give you a basic understanding, marketing is not a one-time event or activity, it is a process, a combination of things that are mixed. By definition, the act of marketing mix product, price, place and promotion. But first of all that …

Branding.

A good example of Apple branding. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a tremendous brand strategy, the "i" icon. Think of the Ritz-Carlton, life Family Fitness, Hilton Hotels, and what do you see? First-class service, luxurious amenities, superior service? Now that the Best Western, 24 Hour Fitness, Motel 6? What "Brand" for each of these? You see the contrast? What is your company's brand? Are you sure? If you think a high-end facility, do not show it? You should see the front desk clerk at the Ritz-Carlton wearing a button promoting frequent visitors? You should see the front desk clerk Motel 6 wearing a $ 1,000 suit? There, you can not, say, printing, writing, and consistent brand message? If not, you may want to consider whether the real target audience, and work continues to ensure the provision of services that are directly related to them.

notice

displays the actual process of the advertising message. Radio advertising … Advertising in TV … The only doing something to happen. Tie the advertising and branding together, then the sales process. If not just "advertising" in any direction, any goal, all units, it's just a lost puppy wandering aimlessly hoping that someone will give you a good home.

Specials

The promotion is typically a one-time event for a specific purpose or goal. Since marketing is in progress, the promotion can be one day, one week, one month or even one-hour event. In retail, a "SALE" is typically a promotion. Car dealerships offering Zero percent interest for a limited time promotion. They typically is a specific start and end times, and we have a very clear understanding of the R.O.I. (Return on Investment) for any special promotion should reach to this success.

Public Relations

P. R., PR Or, unpaid typically revolves around news sources and is primarily in the business, as it relates to the community. If you see a positive or hopefully positive story in the news or an article in the newspaper, this kind of news is a public relations firm can help you get. These strong relationships with the media and often feed them stories about their clients, in the hope of a free press. You can then take advantage of the freedom of press and public relations, although it can be difficult at times to see what the PR firm strongpoint.

Marketing

Marketing is the process that drives the above items. It directs the feel of the picture and sound advertising, promotion and public relations. To each of these elements, there are experts in all of these areas. You can hire a company to manage only the brand, and another to handle the advertising, marketing, and even a PR. Of course, as a small business owner, you might not always be the budget of these companies. You can learn how to achieve the same result http://TheMarketingWire.com and get the latest marketing news, education and resources to help and grow your business.

Source by Mark Tinge

Brand awareness

The ultimate recognition when Bill Dedman said -Brand names are well-known business school professor, but only one teacher in a brand itself. Call Professor Oprah. It can not be greater recognition, when a man becomes his own brand name by itself and it is accepted worldwide. Even the fictional "Gabbard Singh" a certain quality brand name represents a person, although stereotypical.

Some brands come out to be very strong as Sara Blakely puts it, this is the power of the brand. It never has been officially announced. I do not know if you know this detail, semi-circle, full circle, a semicircle A half-circle, full circle, square A. We as the children of the late '60s brainteaser use this to confuse the friends, the answer was. This is the power of the brand, it becomes part of everyday life.

Look at the truth behind this is as follows:

* How many people use the term "blueprint"? We mostly use "Xerox".

* Do not say "search the web"? We do not say "Google it".

* rarely say "Vaseline". I always say, "Vaseline" is a trademark of Unilever.

* "Walkman" is a Sony brand. The generic name "Personal Stereo".

* We say "Ziploc" and not "Zipper storage bags."

There are several such examples, many of which would surprise you, such as aspirin (acetylsalicylic acid), bikini (two-piece), cellophane (transparent regenerated cellulose sheets), dry ice (solid carbon dioxide), Escalator (escalator) , kerosene (combustible liquid hydrocarbon), and vacuum flask (thermos).

What is a brand? Defined BusinessDictionary.com Unique design, sign, symbol, word, or combination thereof used in creating an image that identifies the product and distinguishes it from its competitors. Over time, this image will be associated with the credibility level of quality and satisfaction in the consumer's mind. So brands to help harried consumers crowded and complex market, some standing on the benefits and value. Legal name is a trademark, and when it identifies, or is solid, it is called brand name.In In other words, the brand goes beyond the simple name or a logo or icon. This is a promise to provide customers with a certain type of product or service. The brand combines several elements that include logo, words, font, design, colors, personality, price, service, etc. We also need to look at the attributes of the product / service, and incorporate them into the brand. If you think you can instantly get the picture SONY high-quality consumer electronics and BENZ reminds the best in class German engineering automobiles.

* The brand identity to the public what it reliable. And the brand endure, it must be examined again failed, and expanded market changes. Brands do not learn or disappear. Lisa Gansky

Why do you need a brand? Every company needs a brand, including start-ups. The short attention span of clients in today's environment, standard advertising does not register. While watching TV to see or do not remember how many commercials? Perhaps it is only a radically unconventional, or those which may be the well-known brands, and there is that you do not remember the actual advertising.

We go to the production of a brand? The creation of a brand is a complicated and time-consuming, but extremely important activity. Let me show you some of the items and their effects:

* Name: It's not just a word or a series of words. "Apple" or "idea" is not just a word; They give a feeling of a promise. In the event that Apple is the promise of quality and exclusivity. In the event that this technology Idea achieving the common masses.

* Logo: This is a visual representation that identifies the brand. The LIC logo is a pair of hands holding a lamp symbolizes to secure / protect the light of life.

* Signature phrase is a very important element of any brand. We all know that "A Taste of India" accompanied by Amul (Gujarat Co-operative Milk Marketing Federation Ltd).

* Graphics: The graphic design (shape, color, font, etc.) of the entire brand, including the logo. Air India mascot of the "Maharaja" and logo.The Centaur that has now been replaced with a red-colored flying swan in the 'Konark Chakra' orange, put it. The design and color combinations for each aircraft also contribute to the brand.

* Forms: The distinctive grille, a Rolls Royce car never changes through the model number.

* Sounds: Tunes and notes added to the experience. The chimes, Microsoft Windows, Mozart's Symphony No. 25. Titan watches.

There are other elements such as smell and taste that can go into making your brand. Enterprises can also use linguists to help create brands.

"People need to have patience. It takes time to build a brand." Carmen Busquets

reached a level where the brand becomes part of everyday jargon can take years, and may or may not mean something good. Some of these companies fully owned brands dominate the market, and continues to be the result. Most, however, the owner of the company faded into oblivion, while the brand alive.

Source by Atul Raja

The difference Promotion and Event Marketing

understanding of the role of

promotion and event marketing campaign of any clear understanding of the function of support, and this affects achieve marketing goals.

immediate response

design, individual actions or short-lived drive, while the long-term, repeat campaign aims to build consumer loyalty to a particular product or service.

Keep It Simple!

It is important to note that the promotion should be simple – the product and the consumer. The product can be anything from a can of coffee radio stations. The goal is always to get the product into the hands of the consumer. You can achieve this goal, promotion or event, but with different elements, which from the beginning to the end. Specials (at the earliest) two weeks, and will continue for a few months. Events usually one day a week and serve a variety of target customers.

Promotion and marketing of the event is often regarded as one unit, but both require a clear, precise goals that are measurable participation, involvement and / or sales. Both are an important part of the customer / company relationships. During the many years of working in promotions to gain experience. Experience is what you need to keep successful campaigns.

Successful Strategies

Here are two examples developed during the successful campaigns for clients such as; Jack-in-the-box, McBride Homes, Seven Up, Wehrenberg Theatres, Chads Coalition of Mental Health … all the answers generated, revenue for the organizations. Here is a brief explanation of some of them worked, and the results of

Jack-in-the-Box was involved in a mid-western event. We have developed a promotion that brought the participation of local stores handing out coupons for baby food, specially the big event. Jack-in-the-box set up in such a way as to stand apart from the hundreds of other companies to make their own child and parent friendly. They also offered to potential customers and value to the consumer market, because we have not cornered up to that time. Sales increased 160% in the first weekend.

Chads Coalition of Mental Health was looking to develop a signature fundraising event to drive and bring awareness to their organization. We have worked with Kids Walking for Kids focuses on participation and awareness of young people through the death of teen suicides of teenagers themselves. In the first year, it raised over $ 150,000! We took an event and add a promotional item and fund-raising has increased steadily over the past five years.

The illustrated examples are just two of the many successful and sustaining actions developed for customers with specific targets.

Source by Alice J Ross